Legal
Fintra Privacy Policy
Beacon Social LLC d/b/a Fintra (“Fintra,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy. This Policy explains how we collect, use, disclose, and safeguard information when you visit our websites or use our software-as-a-service Platform.
1. Introduction
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit www.gofintra.com (the “Website”) or use our software-as-a-service platform, including the services made available at gofintra.io (the “Platform”). Please read this Privacy Policy carefully. Capitalized terms not defined in this Policy have the meanings given in our Terms of Service.
2. Information We Collect
2.1 Information You Provide
- Account Information: Name, email, phone number, company name, job title
- Payment Information: Billing address, payment card details (processed by Stripe)
- Platform Data: All information entered into or generated through the Platform
- Communications: Messages, support requests, feedback
2.2 Information Collected Automatically
- Device Information: IP address, browser type, operating system
- Usage Data: Pages visited, features used, interaction patterns
- Cookies and Tracking: Session cookies, analytics cookies, marketing pixels
- Log Data: Access times, referring URLs, error logs
2.3 Information from Third Parties
- Integration Data: Information from services and integrations connected to the Platform
- Enrichment Data: Business information from public sources
- Marketing Data: Lead information from marketing partners
3. How We Use Information
3.1 Provide Services
- Operate and maintain the Platform
- Process transactions and send related information
- Provide customer support and respond to inquiries
- Send administrative information and updates
3.2 Improve and Develop
- Analyze usage patterns and Platform performance
- Develop new features and services
- Create aggregated analytics and benchmarks
- Conduct research and analysis
3.3 Marketing and Communications
- Send promotional communications (with consent)
- Provide relevant content and recommendations
- Conduct surveys and collect feedback
If you opt in to receive text messages, we use your phone number to send them. Message and data rates may apply, and you may opt out at any time by replying STOP. Text messaging originator opt-in data and consent are not shared with third parties for their own marketing purposes.
3.4 Legal and Security
- Comply with legal obligations
- Protect rights, property, and safety
- Detect and prevent fraud or abuse
- Enforce our Terms of Service
5. Data Retention
We retain information for as long as necessary to:
- Provide services to customers
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Support legitimate business interests
We retain personal information for as long as needed to provide the services and meet legal obligations. De-identified and aggregated data — data that no longer identifies any person — may be retained and used indefinitely to operate and improve our services, as described in our Terms of Service (Section 4).
6. Your Privacy Rights
Depending on your location, you may have the following rights:
6.1 Access and Portability
Request copies of your personal information in a structured format.
6.2 Correction
Request correction of inaccurate information.
6.3 Deletion
You may request deletion of your personal information. We honor verified requests as required by applicable law, subject to legal retention obligations. De-identified and aggregated data is not subject to deletion because it does not identify you.
6.4 Opt-Out
Opt out of marketing communications and certain data uses.
6.5 Do Not Sell
We do not sell personal information. You may opt out of certain sharing.
To exercise your rights, email hello@gofintra.com or call 615-200-6065.
7. Information We Process for Our Clients
Fintra processes information about funeral-home clients' customers and families on behalf of our clients to deliver marketing and communication services. Our clients control that data; we process it per their instructions, our agreements, and this policy. Families may direct privacy requests to their funeral home or to us — we'll route them correctly.
8. California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA), including:
- Right to know categories and specific pieces of personal information
- Right to delete personal information (with exceptions)
- Right to opt out of sale (we do not sell personal information)
- Right to non-discrimination
10. Data Security
We implement appropriate technical and organizational measures including:
- Encryption in transit and at rest
- Access controls and authentication
- Regular security assessments
- Incident response procedures
No security is perfect. You use the Platform at your own risk.
11. International Transfers
We operate in the United States. Information may be transferred to and processed in countries with different privacy laws. By using our services, you consent to these transfers.
12. Children's Privacy
The Platform is not intended for children under 18. We do not knowingly collect information from children under 18. If we learn we have collected information from a child under 18, we will delete it.
13. Third-Party Links
Our Platform may contain links to third-party websites. We are not responsible for their privacy practices.
14. Changes to This Policy
We may update this Privacy Policy periodically. When we do, we will:
- Post the new Privacy Policy on this page
- Update the version number and “Last Updated” date
- Send notice to registered users when changes are material
Version 2.1 (July 7, 2026) updated our data retention and deletion practices, added Section 7 describing information we process on behalf of our clients, and aligned this Policy with our Terms of Service.
15. Contact Information
For questions about this Privacy Policy or our privacy practices, contact:
Beacon Social LLC d/b/a Fintra
Attn: Privacy Officer
1024 Grassland Ln
Nashville, TN 37220
Email: hello@gofintra.com
Phone: 615-200-6065
16. Additional Disclosures
16.1 Nevada Residents
Nevada residents may opt out of the sale of covered information by emailing hello@gofintra.com.
16.2 European Users
If you are in the European Economic Area, you have rights under GDPR including access, rectification, erasure, restriction, portability, and objection. Our legal basis for processing includes consent, contract performance, legal obligations, and legitimate interests.
16.3 Accessibility
For an accessible version of this policy, email hello@gofintra.com.